This updated edition of Focus Groups: A Practical Guide for Applied Research walks readers step by step through the "how-tos" of conducting focus group research. Using an engaging, straightforward writing style, authors Richard A. Krueger and Mary Anne Casey draw on their many years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus group process, including tips for avoiding problems and pitfalls. The Fifth Edition is updated with the latest research and technological innovations and includes new coverage on planning with analysis in mind; creating conversational questions that have the potential for producing unique and valuable insights; the art of hosting a focus group; common sense thinking about reporting; more efficient strategies for planning the study; and emerging areas of focus group research, such as conducting cross-cultural, international, and Internet focus groups.
"Krueger and Casey's book does a magnificent job of incorporating both theoretical and practical approaches to the study of focus groups. It is the only hands-on book which explores the process of focus group research." ? -- Theresa Carilli, Purdue University Calumet
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PREFACE ACKNOWLEDGEMENTS 1. Overview of Focus Groups 2. Planning The Focus Group Study 3. Developing a Questioning Route 4. Participants in a Focus Group 5. Moderating Skills 6. Analyzing Focus Group Results 7. Reporting 8. Focus Group Research 9. Focus Group Interviewing with Young People 10. International and Cross-Cultural Focus Group Interviewing 11. Telephone and Internet Focus Group Interviewing 12. Focus Group Interviewing Within the Organization 13. Modifications of Focus Groups 14. Answering Questions About the Quality of Focus Group Research
