Winner of the 2022 Textbook & Academic Authors Association′s The McGuffey Longevity Award Media/Society: Technology, Industries, Content, and Users helps students understand the relationship between media and society and gets them to think critically about recent media developments. Authors David Croteau, William Hoynes, and new co-author Clayton Childress take an interdisciplinary approach with a sociological focus to answer questions like How do people use the media in their everyday lives? and How has the evolution of technology affected the media and how we use them? The Seventh Edition incorporates the latest scholarship and data that address enduring media topics, as well as new concerns raised by the role of digital platforms, the impact of misinformation online, and the role of media during the COVID-19 pandemic.
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Preface
Acknowledgments
PART I INTRODUCTION
Chapter 1 Media/Society in a Digital World
The Importance of Media
Models of Communication Media
Interpersonal and “Mass” Communication
Variable Boundaries and Active Users
Communication Today: A First Look
A Sociology of Media
The Sociological Perspective
Structural Constraint and Human Agency
Structure
Agency
Structure and Agency in the Media
Relationships between the Media and Other Social Institutions
Relationships within the Media Industry
Relationships between the Media and the Public
A Model of Media and the Social World
Applying the Model: Civil Rights in Two Media Eras