(eBook) Business in Action, Global Edition > eBook

A concise and comprehensive introduction to business

Business in Action remains the premier, comprehensive textbook for important introductory business principles and concepts. Featuring a highly organized, objective-driven structure, the text incorporates relevant, contemporary examples and trends from the business world. Now 16 chapters (down from 20), the 9th Edition has been streamlined to better match the needs of the course. New material, visuals, and assessment questions cover the full spectrum of contemporary business topics without filler or fluff. So, students can focus on what’s important — developing the skills today’s business leaders are looking for.

PART 1: SETTING THE STAGE: THE BUSINESS OF BUSINESS

1. Developing a Business Mindset

2. Economics, Money, and Banking

3. The Global Marketplace

4. Business Ethics and Corporate Social Responsibility

PART 2: BUILDING THE FRAMEWORK: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP

5. Forms of Ownership

6. Entrepreneurship and Small-Business Ownership

PART 3: GUIDING THE ENTERPRISE: LEADERSHIP, ORGANIZATION, AND OPERATIONS

7. Management Roles, Functions, and Skills

8. Organization and Teamwork

9. Production Systems

PART 4: SUPPORTING THE WORKFORCE: MOTIVATION AND HUMAN RESOURCES

10. Employee Motivation

11. Human Resources Management

PART 5: SATISFYING THE CUSTOMER: MARKETING, SALES, AND CUSTOMER SUPPORT

12. The Art and Science of Marketing

13. Product Management and Pricing Strategies

14. Customer Communication and Product Distribution

PART 6: MANAGING MONEY: ACCOUNTING AND FINANCIAL RESOURCES

15. Financial Information and Accounting Concepts

16. Financial MaMyagement and Financial Markets

Appendixes

APPENDIX A Business Law

APPENDIX B Risk Management

APPENDIX C Information Technology

APPENDIX D Personal Finance: Getting Set for Life

Glossary

Brand, Organization, and Name Index

Subject Index