Part 1: Context
1. Introduction
2. The History of tourist behaviour
3. Main concepts in consumer behaviour, including models of consumer behaviour adapted for tourism
Part 2: The Purchase-Decision Process
4. Motivators
5. Determinants
6. Models of the purchase decision-making process
Part 3: Typologies of Tourist Behaviour
7. Typologies of tourist behaviour and segmentation of the tourism market
Part 4: Tourism Demand and Markets
8. The global pattern of tourism demand Case study Taiwan: the emergence of a new major outbound tourism market
9. National differences: domestic, outbound and inbound
10. The nature of demand in different segments
11. Consumer experience in tourism marketing
Part 5: Consumer Behaviour and Marketing
12. Researching tourist behaviour: marketing research
13. The marketing mix and tourist behaviour Part 6 Topical Issues in Consumer Behaviour
14. The 'ethical tourist' myth or reality?
15. Quality and tourist satisfaction
16. The emergence of new markets and changes in tourist demand
17. The rise in the use of the internet and social media in tourism
Part 7 Conclusions and Future
18. Conclusions
19. The future of tourist behaviour